Logo Rebranding August 28, 2020

ELU Tunisie

Elu is a well-known apparel retailer that imports clothing and accessories. With multiple shops across the country and a very competitive price and quality, ELU became the go to store for clothes.

The company aims to modernize its logo to align with its long-term business strategy. With the brand attributes: modern, simple, and elegant in mind, I designed a bolder, refined, and a well-balanced logo for better visibility and readability.

Task

Redesign the brand identity while maintaining the iconic ‘ELU’ symbol.

  • Strategy

    Brand Strategy

  • Design

    Logo Design, Art Direction, Visual Identity

  • Client

    ELU Tunisie

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