Inferno Sousse
Agressive
Disciplined
Inferno is a gym located in Sousse, Tunisia with a clear brand mission – to promote cross training as a sport and to create a community that unites in various indoor and outdoor activities.
Rebranding
The rebranding of Inferno Gym represents a transformative journey that will restore brand consistency and elevate the gym’s visual identity to new heights. By revisiting brand attributes and undertaking a comprehensive redesign, Inferno Gym is poised to reignite its connection with its members and regain its position as a leading force in the fitness industry.
Inferno‘s journey to revitalize its brand doesn’t end with visual identity and branding alone. To truly bring the brand to life and enhance its appeal, incorporating motion graphics and 3D design elements is a pivotal step. This will elevate the gym’s brand presence and create dynamic experiences for both members and potential clients.
Direction
Color Palette
Inferno Sousse is a gym that aims to ignite your fitness goals and help you achieve them with passion and dedication. The logo reflects this vision with a palette that combines fiery orange tones with cool blue and brown hues.
The orange colors represent the energy, motivation, and intensity of the workouts, while the blue and brown colors add a sense of balance, stability, and professionalism. The palette is dynamic and striking, capturing the attention and interest of potential customers.
HEX #F58735
CMYK (0, 44, 78, 3)
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CMYK (0, 69, 93, 5)
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CMYK (0, 51, 88, 82)
HEX #024873
CMYK (98, 37, 0, 54)
HEX #F3ECE7
CMYK (0, 3, 5, 5)
I’m excited to help you make your ideas into reality. Let’s work together!
